The Benefits of Print Advertising

Regardless of the technological advancements and the trends that keep changing every now and then, printing services still offer the best marketing strategy in the advertising world. Companies rely on print media to communicate to their clients. Newspapers and magazines never run out of popularity and give companies competitive advantage. Print media is the best way in which a company can use to reach out to a specific target audience. For instance, most fashion lovers ensure they get a copy of their favourite fashion magazine on a regular basis. Fashion oriented companies that advertise on these magazines tend to have more clients since the information lands on the desired group. Reaching out to a target audience increases the opportunity of enhancing sales figures. Advertisements on print media have better performance and a longer lifespan, although it varies from one type to another. Magazines generally have a longer lifespan than newspapers although both generally last for long periods. Advertisements in print media are not just seen and forgotten after a while unlike the adverts posted on websites or television. These materials can be kept for years and referred to much later. Television advertisements usually flash and disappear in an instant. Adverts posted on print media however, give one the freedom to go through them at their own pace. Every time they read the magazine or newspaper, they see the same thing. The details therefore remain in the minds of the readers thereby popularizing the brand. Magazines and other print media have a larger target audience.

Advertisements shown on the internet usually reach out to the people watching at a particular time. Some may move out of a specific position for a short moment and miss the details. Print adverts on the other hand not only reach out to the purchasers in full detail, but also close family and friends as it is very easy to share the media. Print advertising gives a company the benefit of special advert positioning. An organization may pay a little more for a larger advertisement section. Instead of a small portion of a page, having a whole page for advertisement increases the visibility of the product. It draws more attention and greatly increases the chances of recognition by potential clients or customers.

Thanksgiving Day Weddings

We at The Wedding Guide wish everyone a Happy Thanksgiving. Please do something fun with your family, and remember to be thankful for what you have. A wise friend once said to me "No matter who you are, there is always someone who wishes they were you!" I have remembered that many times, as it is so true. I am thankful always, not just one day a year, for who I am, the life I have, and most of all for my husband and daughter and the love of my family and close friends. So, I challenge you to make it the best holiday ever no matter how you will be spending it, from Debbie, publisher of The Wedding Guide.

Gala Bridal Event

Wednesday, November 14, 2012 from 6:30 PM to 9:00 PM The Legacy at Tustin Racquet Club 11782 Simon Ranch Rd., Santa Ana Year End Gala Hollywood Glam Style at The Legacy Tustin

The Legacy Ballroom provides a large open space to design and create your own unique event. The room has floor to ceiling windows that over look the beautiful tree lined and garden-like setting. The serene setting is the perfect spot for wedding ceremonies. The event space accommodates all types of events, wedding receptions, birthday parties, corporate events, and more! Groom's Tungsten Ring from Diana & Co. Jewelry Designs (Value $300) Dress to Impress Rock the Red Carpet Hollywood style Get your photo in front of our Member sponsored Step & Repeat Dance the Night Away Special Awards Savor the Creations from the chefs of Above All Catering Enjoy the sounds of our featured DJ Make Memories with Woody Woods Photography and ePod Photobooth Smell what's in bloom by Exotica Designs Florist See the beauty of Elegant Wind Waves and White Feathers Events Special deals from Diana & Company Jewelry Designs, Premier Bridal Shows, and more! Pick up your complimentary copy of The Wedding Guide VENDORS: Mixer is $10.00 Prepaid and $15.00 at the door. BRIDES ARE FREE (714) 970-6380 OCBrides.com

Last Bridal show for 2012

This is the last large Bridal expo that we will be attending in 2012... Wednesday, November 7, 2012 Sheraton Delfina, 530 Pico Boulevard, Santa Monica, Show Hours: 6 pm - 9 pm Let Sheraton Delfina Santa Monica Hotel help you set the stage for an unforgettable dream wedding created just for you. An elegant cosmopolitan setting and Santa Monica’s only Penthouse ballroom 9 floors above the beach offering coastal, mountain and city views are just the start. In addition to offering a beautiful venue for your most memorable day, Santa Monica provides a gorgeous backdrop and many diverse activities for your out-of-town wedding guests.

Showcasing Southern California's top wedding professionals for all your wedding planning needs. Shop, compare and get insights and advice from the leading wedding experts. Preview new ideas and fresh styles. Taste gourmet cake and cuisine, see fashion, enjoy music/entertainment and take advantage of show discounts and giveaways. Have fun while discovering the best options to make your dream wedding come true! Don't wait in line, buy your tickets today! Friends, Family and Fiancés are encouraged to attend (714) 572 -1363 www.PremierBridalShows.com